KPIs
GOPPAR
GOPPAR (gross operating profit per available room) is a hotel’s gross operating profit divided by the number of available rooms for a period.
1 min read · Updated: September 28, 2026
RevPAR and TRevPAR measure revenue; GOPPAR shows how much of it remains after operating costs such as payroll, utilities, cost of sales, OTA commission and marketing. It is the KPI closest to what owners and investors care about.
GOPPAR = gross operating profit (GOP) / available room nights
How it works in practice
Example: a 60-room hotel in May (1,860 available room nights) has total revenue of £260,400 and operating costs of £167,400. GOP = £93,000, so GOPPAR = £93,000 / 1,860 = £50. If revenue rises but costs (commission, overtime) rise faster, GOPPAR falls even as RevPAR improves.
What lifts GOPPAR:
- more direct bookings instead of OTA commission,
- high-margin extras sold to in-house guests,
- less manual work on repetitive tasks.
How technology helps
GOPPAR is calculated in the hotel’s finance system. hotelspot can influence both sides: it grows ancillary sales in the G-commerce Manager and takes repetitive guest questions off the team with the AI Concierge.
Frequently asked questions
- How do you calculate GOPPAR?
- Divide gross operating profit (total revenue minus operating costs) by available room nights for the same period.
- Why is GOPPAR important?
- Because it shows profitability, not just sales. A strong RevPAR with high costs can still mean a weak GOPPAR.
