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hotelspot
Additional services

More guests for your hotel, powered by technology

The hotel app and AI Concierge are our product.

We also help hotels with online visibility: from search rankings and presence in AI assistants to ad campaigns.

You can use these services together with the hotelspot app or on their own.

Scope

What we help with

  1. Full audit

    Full SEO and LLM audit

    from €35 excl. VAT, one off, per property

    A one off audit of your hotel website, its visibility in Google and in AI assistants (ChatGPT, Gemini, Perplexity, Grok) and, in the Pro plan, a direct booking marketing analysis. You get a PDF report with the areas to change, the competitors AI recommends and a fix plan.

    • SEO checks on up to 3 URLs with instructions to fix them
    • Website audit and direct booking marketing analysis
    • AI assistant answers question by question
    • Fix plan

    For whom: Hotels that want to know what to change on their website before deciding on SEO or GEO.

    See details
  2. SEO and local SEO

    SEO and local SEO for hotels

    Ranking the hotel website in Google plus local SEO: Google Maps, Business Profile, city and region keywords. The goal is direct bookings instead of OTA commissions.

    • Technical and content audit of the hotel website
    • Google Business Profile and Maps optimisation
    • Content for local keywords: rooms, spa, restaurant, conferences

    For whom: Hotels that want to rely less on OTAs and grow the share of bookings from their own website.

    See details
  3. AI visibility (LLM, GEO)

    LLM and AI: hotel visibility in AI assistants

    More and more guests ask ChatGPT, Gemini or Perplexity "where to stay in Krakow with kids". We prepare the hotel so that language models have consistent, up-to-date data about it and recommend it in their answers.

    • Structured data, llms.txt and consistent property information across the web
    • Content that answers real guest questions
    • Monitoring: whether and how AI assistants describe the hotel

    For whom: Hotels that want to be present where guests plan trips in conversation with AI.

    See details
  4. Ads in ChatGPT

    Ads in ChatGPT

    New ad formats in ChatGPT and AI-powered search. We launch the first test campaigns, measure cost per booking and scale what works.

    • Campaign strategy and setup
    • Testing messages and offers (rooms, packages, spa)
    • Report with cost per acquired booking

    For whom: Hotels that want to test a new channel early, before the competition does.

    See details
  5. Hotel websites

    Hotel websites

    We design and build fast hotel websites focused on direct bookings: a clear room and package offer, the booking engine in plain view, language versions and full SEO from day one.

    • Design and copy tailored to the hotel
    • Integration with the booking engine and channel manager
    • Multilingual, technical SEO and Core Web Vitals

    For whom: Hotels whose website does not sell: slow, outdated, or sending guests straight to Booking.com.

    See details
  6. AI automations

    AI automations for hotels

    We deploy AI agents that take over repetitive front-desk and back-office tasks: replying to emails and messages, handling group enquiries, confirmations, reminders and reports. People look after guests, AI handles the paperwork.

    • Process audit and selection of tasks to automate
    • AI agents connected to email, PMS, channel manager and calendar
    • Human oversight, logs and a monthly savings report

    For whom: Hotels where reception and the office are drowning in emails, quote requests and manual copying of data between systems.

    See details

Visibility in Google and AI

Hotel SEO: more direct bookings from your own website

Guests search for a stay on Google and ask AI assistants about it. Hotel SEO starts with an audit of your website and Business Profile and ends with content for local search phrases. See how it works in practice.

Service details: hotel SEO

Questions

Hotel SEO: frequently asked questions

What results does hotel SEO deliver in Google?
Hotel SEO grows organic traffic for local and offer-related searches, which directly lifts bookings through your own booking engine and cuts commission costs paid to intermediaries.
How long does hotel SEO take?
The first visible results, such as better positions in Google Maps and for long-tail phrases, usually appear 4 to 8 weeks after technical fixes and new content go live, and for broader keywords after 3 to 6 months.

How we work

Simple, step by step

  1. 1

    Call and audit

    We review the hotel website, Google profile, presence in AI assistants and previous campaigns.

  2. 2

    Plan and scope

    We propose a concrete 3-month scope with goals counted in bookings, not clicks.

  3. 3

    Delivery and report

    We implement, optimise and show every month what changed and what comes next.

Let's talk about your hotel

Tell us what you want to achieve. We will come back with a short diagnosis and a proposed scope.

Contact us

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