Sales and revenue
Ancillary revenue (hotel)
Ancillary revenue in a hotel is income from everything guests buy beyond the room itself: food and drink, spa, parking, transfers, rentals, late check-out and tickets to local attractions.
1 min read · Updated: November 1, 2026
Ancillary revenue is the hotel’s second income stream after rooms. It does not require new bookings, because it comes from guests who are already staying. How much it contributes depends on whether guests know about the offer and how easy it is to order. It feeds directly into TRevPAR.
How it works in practice
Example: a 60-room hotel in York with an average of 45 occupied rooms a night. If one stay in five adds a £30 extra (a treatment, dinner, a transfer), that is about £270 a day, or more than £8,000 a month. The result depends on the offer, the season and whether guests hear about the extra at the right moment.
10 ideas for hotel ancillary services
- Breakfast and dinner, also as packages.
- Room service with online payment.
- Spa, pool and treatments.
- Parking, including spaces with an electric car charger.
- Airport and station transfers.
- Bike, ski and other equipment hire.
- Late check-out and early check-in.
- Tickets and passes for local attractions.
- Occasion packages: flowers, champagne, room decoration.
- Hotel shop and minibar with local products.
How technology helps
With hotelspot each service is its own point of sale in the G-Commerce Manager, with a price list, opening hours and a person in charge. Guests order in the app and pay online, and reports show revenue for each service.
Frequently asked questions
- What is ancillary revenue in hotels?
- Income from services beyond the room, such as food and drink, spa, parking, transfers and late check-out.
- How do you calculate ancillary revenue per room?
- Divide ancillary revenue for a period by the number of occupied room nights in the same period, and track it by service.