Ads in ChatGPT
Ads in ChatGPT and AI-powered search are a new channel where hotel competition is still small. We launch test campaigns, measure cost per booking and scale what works.
Looking for a spa hotel in Kraków for a weekend for two, under €250
For a romantic weekend in Kraków, look for a hotel close to the Old Town with a spa and breakfast included. With a budget under €250 for two nights, package deals that include spa access and late checkout are usually the best value.
Sponsored
Hotel Aurora Kraków
Spa weekend for two
Pool, sauna and breakfast included. 2 nights from €210, 600 m from the Main Square.
Why it matters for your hotel
Advertising where the guest is planning the trip right now
In ChatGPT and AI-powered search, guests ask very specific questions: "hotel with a pool in Ustron for the May long weekend for a family". This is the moment when the decision is not yet made but the intent is clear. An ad shown here meets the need exactly. On top of that, hotel competition in this channel is still small, so the cost of reaching a guest is lower than in Google Ads.
- 1
Intent instead of interests
Example: on Facebook you target "people interested in mountains". In AI search you reach the person asking "where to stay in Szczyrk with a dog in February". The second person is one step from booking. We set campaigns up around exactly such questions and seasons.
Social media ad
Interests: mountains, travel
reach: 1.2M people
Booking intentlow
Question in an AI chat
where to stay in Szczyrk with a dog in February
Booking intenthigh
- 2
An offer matched to the question
Example: for a question about a family stay we show a package with kids activities and a family room; for a corporate trip, a conference room and dinner. We test several versions of the message and keep those that bring bookings at the lowest cost.
family lake holiday in the summer
Sponsored
AFamily package with kids club
Family room, kids pool, 7 nights from €900
hotel for a company trip for 30 people
Sponsored
AConference room and dinner
Room for 40, stay and dinner, offer within 24 h
- 3
Measurement down to the booking
Example report: 40 clicks from the campaign, 6 bookings, 45 PLN per booking worth 1,400 PLN. The decision to raise the budget is then based on numbers, not impressions.
Campaign report, 30 days
-
Campaign clicks
40
-
Bookings
6
-
Cost per booking
11 €
-
Booking value
330 €
ROAS ~31×
-
Example
Test campaign for a lakeside hotel, 6 weeks before the season
Before
- The hotel advertises only in Google Ads and on Facebook, cost per booking rises every season
- No presence in AI search engines
- No conversion tracking in the booking engine
After
- Conversion tracking set up and first campaigns for 3 packages (family, spa, long weekend)
- Cost per booking from the AI channel about a third lower than Google Ads in the same period
- Decision: the channel stays in the regular budget for the season
Ad formats in ChatGPT are new and their availability varies by market. Before the start we check what is available for your hotel.
Scope
What exactly we do
- 1
Strategy and setup
We choose goals, a test budget, target markets and season. We configure campaigns and conversion tracking on the hotel website.
- 2
Testing messages and offers
We try different variants: rooms, spa packages, family stays, corporate offers. The ones that bring the cheapest bookings stay.
- 3
Report and scaling
Every month we show the cost per acquired booking and a recommendation: increase the budget, change the offer or stop the campaign.
Results
What the hotel gains
-
Knowing whether the new channel pays off for your hotel before you invest a large budget
-
Direct bookings from a channel with few hotels in it
-
Ready setup and tracking for further scaling
Questions
Frequently asked questions
What budget is needed to start?
We usually plan a test campaign for 4 to 8 weeks; the budget is set individually depending on the number of rooms and the season.
Are ChatGPT ad formats available in our market?
Availability changes and depends on the market. Before the start we check what is available for your hotel and propose alternatives in AI search engines.
Do we need our own booking website?
A hotel website with a working booking engine and conversion tracking is enough. If that is missing, we will help set it up.
Who pays for the media, us or you?
The ad budget is settled directly with the platform on your own account. We charge only for the work: setup, management and reporting.
Can we stop the campaign at any time?
Yes. We plan test campaigns in 4 to 8 week blocks, but pausing is possible from one day to the next.
What do ads in ChatGPT look like?
Answers or offer cards marked as sponsored, shown next to questions about accommodation. Format and availability change, so before the start we show current examples.
Do you combine this with Google Ads?
We can run both channels and compare cost per booking in one report. If another agency runs Google Ads, we agree on a split.
Contact
I am interested in „Ads in ChatGPT”
Tell us a few words about the hotel and your goal. We will come back with a short diagnosis and a proposed scope.
