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Ads in ChatGPT

Ads in ChatGPT and AI-powered search are a new channel where hotel competition is still small. We launch test campaigns, measure cost per booking and scale what works.

For whom

Hotels that want to test a new channel early, before the competition does.

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Hotel ad in a ChatGPT answer

Why the hotel needs it

Advertising where the guest is planning the trip right now

In ChatGPT and AI-powered search, guests ask very specific questions: "hotel with a pool in Ustron for the May long weekend for a family". This is the moment when the decision is not yet made but the intent is clear. An ad shown here meets the need exactly. On top of that, hotel competition in this channel is still small, so the cost of reaching a guest is lower than in Google Ads.

  1. 1

    Intent instead of interests

    Example: on Facebook you target "people interested in mountains". In AI search you reach the person asking "where to stay in Szczyrk with a dog in February". The second person is one step from booking. We set campaigns up around exactly such questions and seasons.

    Intent instead of interests
  2. 2

    An offer matched to the question

    Example: for a question about a family stay we show a package with kids activities and a family room; for a corporate trip, a conference room and dinner. We test several versions of the message and keep those that bring bookings at the lowest cost.

    An offer matched to the question
  3. 3

    Measurement down to the booking

    Example report: 40 clicks from the campaign, 6 bookings, 45 PLN per booking worth 1,400 PLN. The decision to raise the budget is then based on numbers, not impressions.

    Measurement down to the booking

Example

Test campaign for a lakeside hotel, 6 weeks before the season

Before

  • The hotel advertises only in Google Ads and on Facebook, cost per booking rises every season
  • No presence in AI search engines
  • No conversion tracking in the booking engine

After

  • Conversion tracking set up and first campaigns for 3 packages (family, spa, long weekend)
  • Cost per booking from the AI channel about a third lower than Google Ads in the same period
  • Decision: the channel stays in the regular budget for the season
Test campaign for a lakeside hotel, 6 weeks before the season

Ad formats in ChatGPT are new and their availability varies by market. Before the start we check what is available for your hotel.

Scope

What exactly we do

  1. 1

    Strategy and setup

    We choose goals, a test budget, target markets and season. We configure campaigns and conversion tracking on the hotel website.

  2. 2

    Testing messages and offers

    We try different variants: rooms, spa packages, family stays, corporate offers. The ones that bring the cheapest bookings stay.

  3. 3

    Report and scaling

    Every month we show the cost per acquired booking and a recommendation: increase the budget, change the offer or stop the campaign.

Results

What the hotel gains

  • Knowing whether the new channel pays off for your hotel before you invest a large budget

  • Direct bookings from a channel with few hotels in it

  • Ready setup and tracking for further scaling

Questions

Frequently asked questions

What budget is needed to start?
We usually plan a test campaign for 4 to 8 weeks; the budget is set individually depending on the number of rooms and the season.
Are ChatGPT ad formats available in our market?
Availability changes and depends on the market. Before the start we check what is available for your hotel and propose alternatives in AI search engines.
Do we need our own booking website?
A hotel website with a working booking engine and conversion tracking is enough. If that is missing, we will help set it up.
Who pays for the media, us or you?
The ad budget is settled directly with the platform on your own account. We charge only for the work: setup, management and reporting.
Can we stop the campaign at any time?
Yes. We plan test campaigns in 4 to 8 week blocks, but pausing is possible from one day to the next.
What do ads in ChatGPT look like?
Answers or offer cards marked as sponsored, shown next to questions about accommodation. Format and availability change, so before the start we show current examples.
Do you combine this with Google Ads?
We can run both channels and compare cost per booking in one report. If another agency runs Google Ads, we agree on a split.

Contact

Ask about this service

Tell us a few words about the hotel and your goal. We will come back with a short diagnosis and a proposed scope.

Ads in ChatGPT

We reply within 24 hours on business days.

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Guest guide

The whole hotel in one tap · Breakfast, Wi-Fi, spa, local tips. In the guest's language.