Hotel websites
Your hotel website is the cheapest booking channel you have. We build websites that load in a second, present the offer the way guests search for it, and lead to a booking with no OTA commission.
For whom
Hotels whose website does not sell: slow, outdated, or sending guests straight to Booking.com.
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Why it matters
Guests compare the hotel website with Booking.com and choose the more convenient one
Before booking, guests visit the hotel website to check photos, rates and whether booking direct pays off more than going through a portal. If the site loads slowly, works poorly on a phone or hides prices behind a form, the guest goes back to Booking.com and the hotel pays commission. A good website reverses that decision.
- 1
Mobile first
Example: over 70 percent of hotel website visits come from a phone. We design the mobile view first: a booking button always within reach, galleries you can swipe with a thumb, and forms that never ask for the same thing twice.
- 2
The offer shown the way guests search
Example: instead of a single "Rooms" page we build separate pages for family rooms, spa stays, conferences and weddings. Each answers a specific guest question and ranks in Google for the phrase they actually type.
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Commission-free booking in plain view
Example: the direct rate with a benefit (breakfast, late check-out, parking) displayed next to the portal rate. Guests see that booking at the source pays off and complete it in the hotel booking engine.
Example
45-room mountain hotel, new website launched before the winter season
Before
- Website from 2016, over 6 seconds to load on a phone
- A single "Rooms" page with no rates, booking via an email form
- No English version, photos taken with the reception phone
After
- New website in 3 languages, loads under 1.5 seconds, Core Web Vitals in the green
- Offer pages (ski, spa, family, corporate) with rates and a booking button
- Direct booking share grew from 15 to 32 percent in the first season
Figures are indicative and depend on the property, season and the current website. Scope and schedule are set after the analysis.
Scope
What exactly we do
- 1
Analysis and design
We review the current website, the competition and what guests search for in Google. On that basis we design the structure, copy and a look that matches the hotel standard.
- 2
Build and integrations
We code the site on fast technology and connect the booking engine, channel manager, maps, reviews and analytics. Photos and copy are prepared together with the hotel.
- 3
Launch and care
We migrate URLs from the old site without losing rankings, launch, and train the team to edit content. After launch we stay on: updates, fixes and further development.
Results
What the hotel gains
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More direct bookings and lower commission costs
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A website reception edits on its own, without a developer
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A solid base for SEO, campaigns and visibility in AI assistants
Questions
Frequently asked questions
- How long does it take to build a hotel website?
- Usually 6 to 10 weeks from design approval, depending on the number of pages and language versions.
- Will we lose Google rankings after the change?
- Not if the migration is done right. We carry over URLs, content and structured data, and monitor rankings for the first weeks.
- Which booking engines do you integrate with?
- Most engines popular in Poland and Europe, including Profitroom, YieldPlanet, Bookero, IdoBooking and SiteMinder. If you use another one, we check the integration options.
- Can we edit content ourselves?
- Yes. The website has a panel where reception or marketing changes copy, rates, photos and special offers without a developer.
- Will the website work with the hotelspot app?
- Yes. A guest who books on the website uses the guest app, AI Concierge and service ordering after arrival, with consistent hotel data in both places.
- Do you also provide photos and copy?
- Copy is written as part of the project in the agreed languages. Photos can be arranged with a hotel photographer or we use existing ones if they are good quality.
- How is it billed?
- Design and build are quoted once after the analysis. Hosting, care and development are billed monthly and can be cancelled with one month notice.
Contact
Ask about this service
Tell us a few words about the hotel and your goal. We will come back with a short diagnosis and a proposed scope.
Hotel websites
Other services
See also
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SEO and GEO for hotels
Hotels that want to rely less on OTAs and grow the share of bookings from their own website.
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LLM and AI: hotel visibility in AI assistants
Hotels that want to be present where guests plan trips in conversation with AI.
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Ads in ChatGPT
Hotels that want to test a new channel early, before the competition does.
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AI automations for hotels
Hotels where reception and the office are drowning in emails, quote requests and manual copying of data between systems.