Push Notifications in Hotels

Push notifications in hotels are short messages sent directly to a guest’s phone via a mobile application. They work even when the guest is not actively using the app, making them one of the most effective channels for hotel guest communication.

How do push notifications work in hotels?

Push notifications require a native mobile app (iOS/Android) installed on the guest’s device. After granting permission to receive notifications, the hotel can send real-time messages, information about promotions, reminders, operational communications, or personalized offers.

Unlike SMS and emails, push notifications appear instantly on the phone’s lock screen and have significantly higher open rates. According to industry research, push notification CTR reaches 7-12%, while email marketing in hospitality achieves 1-3%.

Push notification applications in hotels

Operational communication:

• Check-in confirmation and room number
• Room ready notification for early check-in
• Check-out reminder
• Changes to restaurant or pool opening hours

Marketing and sales:

• Hotel restaurant promotions (happy hour, daily menu)
• SPA and wellness offers (last-minute, packages)
• Information about hotel and local events
• Special offers for returning guests

Guest service:

• Room service order confirmation and delivery status
• Information about resolved maintenance issues
• Weather and daily recommendations
• Pre-checkout satisfaction survey

Click & Push, Quick Communication

The Click & Push feature in hotelspot enables sending a notification with a single click, without creating a campaign. Receptionists or managers can instantly inform all guests or a selected group about urgent situations, changes, or offers.

Segmentation and Personalization

Effective push notifications are not mass broadcasts, they are targeted. Modern systems allow segmenting recipients by:

• Guest language: message in native language
• Room type: premium offers for suite guests
• Stay day: welcome on arrival day, offers during stay, farewell before departure
• Purchase history: recommendations based on previous orders

Push Notifications and GDPR

Push notifications require explicit guest consent (opt-in). Guests can disable notifications at any time in app settings. Hotels should provide a clear privacy policy and not abuse this channel, too frequent notifications lead to permission revocation by guests.