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Industry glossary

Hospitality technology terms

Short, practical definitions of terms from hotel technology, guest experience and digital guest service.

ADR (average daily rate)
ADR (average daily rate) is the average price paid per occupied hotel room for a period: room revenue divided by the number of rooms sold.
AI concierge
An AI concierge is a virtual assistant powered by artificial intelligence that answers hotel guests’ questions, gives recommendations and takes requests around the clock, using the hotel’s own information.
Ancillary revenue (hotel)
Ancillary revenue in a hotel is income from everything guests buy beyond the room itself: food and drink, spa, parking, transfers, rentals, late check-out and tickets to local attractions.
Back of house (hotel)
Back of house (BOH) is the part of a hotel that guests do not see: kitchens, laundry, stores, maintenance, finance, HR and staff areas.
Booking engine
A booking engine is the reservation module on a hotel’s website where guests check availability, choose a room and rate, pay and book directly, without an intermediary.
Channel manager
A channel manager is software that keeps a hotel’s room availability, rates and bookings in sync across all sales channels, such as OTAs, the hotel website and the PMS.
Concierge
A concierge is a member of hotel staff who helps guests with anything beyond checking in: recommending and booking restaurants, arranging taxis and transfers, getting theatre tickets and giving local advice.
Digital guest directory
A digital guest directory is the online version of the hotel information folder found in guest rooms: hotel services, opening times, room guides, menus and local recommendations, opened on the guest’s phone or a screen.

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Guest guide

The whole hotel in one tap · Breakfast, Wi-Fi, spa, local tips. In the guest's language.